Launched last September 2014, ABS-CBNmobile has partnered with handset manufacturer Cloudfone to introduce new and exciting offers for its subscribers and users. As part of its effort to boost its subscriber base, the said partnership aims topave the way for more followers and supporters to watch their favorite shows and artists straight from their smartphone devices.Essentially, Cloudfone phone kits, with models such as Excite 355g, Excite 400dx, Excite 451q, and Excite 502q, come pre-installed with ABS-CBNmobile apps and exclusive offers such as weekly one-day internet credits for one month.
As part of the collaboration’s launch, Cloudfone hosted a dealer’s event at the 9501 Restaurant at ABS-CBN’s Eugenio Lopez, Jr. (ELJ) Building last 04 December 2014. Hosted by TV anchor Gretchen Fullido and Jayson Gainza reprising his role as Tito Bhoy, the Cloudfone Dealer’s Event, entitled as Game KNB, deviated from the customary speeches and remarks, offering the guests with a talk show-like production.
Complete with full-on dance stagings and intermission numbers, the program commenced with the Ka-Talk Ko Si… with Tito Bhoy segment, interviewing ABS-CBNmobile Head Digital Partnership, Connie Lopez, ABS-CBNmobile Marketing Head, Nandy Villar, and Cloudfone Chief Executive Officer, Eric Yu. Looking ata further rise in sales and user base, the partnershipaims to strengthen the presence of ABS-CBNmobile and Cloudfonein the Philippines—especiallyin corners with few distributors and dealers.
The segment ended with Tito Bhoy’s famed Fast Talk and a symbolic toast to a more successful partnership between ABS-CBNmobile and Cloudfone.
The attendees were in for a treat as Cloudfone’s endorser, Enrique Gil, surprised them with a video greeting, thanking the dealers for their support and wishing the partnership a fruitful and thriving upshot.
However, it didn’t end there, as Maria Mercedes herself, Jessy Mendiola, provided the guests with full-on production number as a closing to the program, crooning to Taylor Swift’s Love Story and grooving to Beyonce’s Flawless.
Looking forward to a long and fruitful partnership, the dealer’s event concluded with an awarding to its acclaimed supporters and key proponents.
Accustomed to launches and corporate affairs, Lead Events PH can assist you in mounting a variety of hassle-free public activities. From brand strategizing and ideation to on-site execution, Lead Events PH provides its clients with the best of its professional expertise, working with the client’s vision and rendering it into well-crafted and perfectly produced events.
Specializing in event planning, Lead Events PH conceptualizes and executes all kinds of public affairs with seamless efficiency—from special events and product launches to company conferences and seminars. This November 2014, Lead Events PH has serviced international food conglomerate, Cargill, Inc. for its Success Through Partnership Conference.
Providing food, agriculture, financial, and industrial products and services to the world, Cargill, Inc., hosted some of its esteemed delegates and officials, along with their corresponding customers, for the three-day conference held at the Makati Shangri-La. With delegates coming from the northern and eastern hemispheres, the conference took place on 05-07 November 2014, as led by Mr. Dennis Seah of Cargill.
In addition to the conference’s sessions and modules, as part of the side activities and functions, the participants were taken on atour around the oldest district and historic core of Manila, Intramuros.
From the famed San Agustin Church to the cobbled streets of Fort Santiago, the delegates explored the city in their vehicles of choice—whether it is via horse-drawn carriages or kalesas, segways and ATVs, and even bicycles with bodies made out of bamboos.
Following the visit to the Walled City, the participants were then treated to a feast for the eyes, a quality art exhibition at the Metropolitan Museum of Manila, which houses pre-colonial, modern, and contemporary Philippine art.
With a Filipino-themed dinner set-up, the non-native guests were challenged to try balut, a Filipino delicacy, to further immerse the said patrons in the Philippine Culture. Further, multi-awarded Bayanihan, the Philippine National Folk Dance Company, offered the guests with a vibrant and ethereal forty-five minute performance of cultural and folk dances—from tinikling to singkil, and even the maglalatik.
The three-day conference concluded on 07 November 2014with a talk led by Eduardo Gebara, Asia Marketing Manager for Cargill Risk Management, and a summary and assessment of the outcomes of the conference through wrap-up discussions and participant feedback.
Being well-versed in planning and managing conferences, whether for local or national corporations, Lead Events PH’s years of experience puts us at the forefrontin terms ofmounting company seminars and conferences. From the backdrops and collaterals to the sounds and set-up, and the audio-visual production, Lead Events PH caters to our client’s requests with quality execution. No matter the event, we can bring any vision to life.
Kakao Talk and ABS-CBN Mobile Activation Launch Event – July 8-11, 2014
Offering a myriad of services, Lead Events PH specializes in various public affairs—from company conferences and corporate affairs to special events and even brand strategizing and brand activation. From 08-11 July 2014, Lead Events PH has serviced ABS-CBN Mobile Prepaid in partnership with Kakao Talk for its week-long activation plan.
What’s the one thing you want most to be unlimited and free?
For ABS-CBN Mobile Prepaid users, Kakao Talk is.
With a promo running from 7 July—7 October 2014, Kakao Talk, a multi-platform texting app for iOS, Android, BlackBerry, and Windows users, is offering free calls and chats devoid of mobile credits and internet connection.
As part of its first leg, the week-long employee engagement activation started on 08 July 2014 with a program called Yellow Spotting. In this part of the activation plan, Kakao Talk’s three (3) Brand Ambassadors (spotters, in this case) are tasked to look for something yellow, whether worn or held. When spotted with a yellow item or clothing, the ABS-CBN employee receives a Kakao Talk sticker. However, if s/he is an ABS-CBN mobile subscriber and a Kakao Talk user, the ABS-CBN employee is entitled to a Kakao Talk premium item of his/her choice—a button pin or an iRing.
On its third day, KakaoTalk’s Brand Ambassadors went on an office invasion around ABS-CBN where, similar to the first two days, they acted as spotters and gave out Kakao Talk yellow notebooks to the ABS-CBN mobile subscribers and Kakao Talk users. Following the giveaway, the contest mechanics were unveiled. The first ten (10) groups of five (5) membersto create a Kakao Talk group chat with creative answers to the question “What’s the one thing you want most to be unlimited and free?” win a Kakao Talk doll for each member of the group.
After which, the employees were personally invited to the employee engagement activation plan’s culminating activity at the Trellis Area.
In the said culminating activity, more freebies and prizes were given prior to the awarding of the Kakao Talk dolls to the lucky fifty (50) winners.
Sa ABS-CBN Mobile at Kakao Talk, unlimited and free ang saya dahil ang Kapamilya ay parating connected saisa’tisa.
With a wide array of services to offer, Lead Events PH can assist you in mounting a variety of events that will please you and your guests, assuring you best results and that all undertakings will be carried out smoothly and seamlessly. For hassle-free event planning, contact us at the information provided below.
Style-Tec Collection, Schwarzkopf Professional Essential Looks for Spring/Summer 2014
From pioneering trends to what’s in vogue, the world of hairdressing is constantly evolving and growing with tones set by international runways. More than just a business, hairdressing is a craft to be mastered, an attitude to be unleashed, and a style to be embraced. Entitled as the Style-Tec Collection, Schwarzkopf Professional Essential Looks for Spring/Summer 2014 plunges you into a realm where technology meets style, where true creativity stems from technical expertise.
Held at The Rockwell Tent on 29 April 2014, The Style-Tec Collection’s inimitable trends of asymmetry, metallic colors, and tones of pastel took the local hairdressing industry by storm. Among the hundred-strong crowd of attendees were renowned hairstylists and salon owners alike, taking trend inspiration from the catwalk to recreate. Schwarzkopf Professional ambassador Rene “R2” Tolentino brought to life the three (3) key trends—Candy Dandy, White Hot, and Metallxx—tailored to a Filipino hairdresser’s needs.
Candy Dandy – Rounded fringes with eye-catching pastel shades
Harmonizing with the sugary creations of distinguished fashion designer Eric de los Santos, the Candy Dandy trend kicks the eye-catching pastel tones up a notch with shapely silhouettes and bold detailing. Romantic yet modern, this cut direction has rounded fringes, but the overall shape has a square outline with longer layers. Whether on short directional haircuts or long hair variations, rounded fringes dominate throughout this trend look whilst the color palette of soft smoky greys, apricots and pale blondes all help to enhance the Candy Dandy vibe.
White Hot – Asymmetric shapes shot through with red tonal combinations
Delicate, elegant, and seductive, White Hot combines the soft colors of milk and ivory with the fiery shades of scarlet and crimson to bring a pop of spice. This trend offers asymmetric shapes shot through with red tonal combinations. The dominating aspects of the White Hot haircuts are flatter internal shapes which are offset with variations of asymmetry. As complemented by fashion designer Michael Leyva’s creations, the colors used throughout are predominantly red tonal combinations to add instant interest in the hair.
Metallxx – Shorter internal layers with cool metallic colors
For the bold and daring, the metallic trend blazed a trail through the catwalks and sidewalks of the world’s fashion capitals with shimmering fabrics, bold embossing, and detailed embroidery. Complemented by hairstyling in cool metallic tones, the Metallxx trend is nothing short of modern allure and glamour. Shorter internal layers combine with longer outline shapes which fuse together with the cool Metallic colors delivering a sophisticated look.
Schwarzkopf Professional ambassador R2 Tolentino
Schwarzkopf Professional ambassador R2 Tolentino with Atty. Cora del Rosario of Top Style Marketing
Schwarzkopf Essential Looks S/S 2014 stage set-up with vanishing curtain
The Schwarzkopf Professional Essential Looks S/S 2014 is another successful event brought to you by Lead Events PH—from initial conceptualization to event execution. Providing innovative solutions and ensuring superior quality, Lead Events PH assures exceeding client expectations to make each event from a vision to a reality.
With an unwavering commitment to our clientele, Lead Events PH believes in raising the standards of events by creating experiences of outstanding quality to achieve and transcend the aims and objectives of our clients.
Held on the 12th of March 2014, as a founding sponsor of the One World Futbol Project, Chevrolet Asia’s executives and general managers set off to St. Vincent de Paul at Bacoor, Cavite for the corporate social responsibility (CSR) activity of this year’s Chevrolet Distributors Conference.
Essentially, the One World Futbol Project, where play and sport are used to foster social change, and Chevrolet have partnered to bring the joy of soccer and play to the youth around the world. Accordingly, Chevrolet has pledged to support the donation and distribution of more than one million One World Futbols over three years to disadvantaged communities in every corner of the globe.
Subsequent to the short address given by Chevrolet’s Mr. Akshay Jaising, Chevrolet then donated the nearly indestructible soccer balls to the young football enthusiasts at St. Vincent de Paul, which was then followed by a friendly game for the children.
The activity concluded with a thank you speech from the Chevrolet team. The executives, together with the children and their new Chevrolet-branded One World Futbols, gamely posed for a group photo.
In line with this corporate activity, Lead Events PH was in charge of the sounds and set-up at the St. Vincent de Paul soccer field. The said set-up includes the twelve Chevrolet flags (two 4-meter flags and ten 2-meter flags) in addition to the placement of the Chevrolet vehicles, the Chevrolet Colorado for instance, as shown in the photo below.
With a track record exhibiting satisfied and well-pleased clients, Lead Events PH assures you of managing and mounting events that will exceed your expectations. From the initial ideation to the execution, Lead Events PH is dedicated to providing utmost events management expertise that guarantees you of a smooth and problem-free event—from private and social activities to corporate launches, conferences, and seminar, and even public on-ground activities.
Dubbed as “the dance party you have always imagined and will never forget”, BlueBall 2014 made history in the Philippine party scene, outstretching the conventional parties and shindigs mounted in Metro Manila. Helmed by BoyCircuit International, BlueBall 2014 lured thousands of partyphiles, especially the LGBT community, into the MetroTent at Metrowalk Ortigas on 28 February 2014, given that it was the first of its kind to take place in the country. From performances by Las Vegas’ Victoria Michaels and Manila’s Jaja to globally acclaimed DJs such as DJ Spencer Reed from Germany, DJ Sinna-G from the US, and our very own DJ Brian Cua, the ambitious LGBT dance event adhered to its promise of an unparalleled party experience. Following the event, BlueBall 2014, being more than just a dance party, donated a portion of its profits to local organizations devoted to HIV treatment and awareness.
Collaborating with BoyCircuit International, Lead Events PH held the reins with respect to the production and the overall set-up of this year’s BlueBall—from the registration area and photo wall to the stage and elevated VIP areas to the lights and sounds and even the light-emitting diode (LED) panels onstage.
Apart from the set-up and technical matters, Lead Events PH, being a premier events production company in the Philippines, also played a role in the planning and strategizing of the said affair. Specializing in events management, Lead Events PH has serviced some of the biggest functions and gatherings in the metro hosted by established and reputable companies.
With a wide array of services to offer—whether brand strategizing, event planning, on-site execution, and the like—Lead Events PH can assist you in mounting a variety of hassle-free public activities.
MANILA, Philippines—Association of the Southeast Asian Nations (ASEAN) Member State delegates and Secretariat officials, along with ASEAN Member States private sector representatives, graced the Philippine shores for the seventh Regional Trade Capacity Building Workshop at the Eastwood Richmonde Hotel. With delegates from Cambodia, Indonesia, Myanmar, Singapore, Thailand, Vietnam, and the Philippines, the said training workshop took place on 8-11 April 2013, mainly priming its participants with key information on preparing and conducting a preferential trade negotiation; and simulations of a multilateral free trade agreement (FTA) negotiation on trade in goods, services, and investment.
As part of the Enhancing ASEAN FTA Negotiating Capacity Programme, a partnership between the European Union and the Association of Southeast Asian Nations, the seventh training workshop consisted of two modules and several sessions as conducted by Dr. Carolyn Gates, team leader of the FTA Programme, and Dr. Edwini Kessie, Non- Agricultural Market Access (NAMA) Expert. Zeroing in on issues dealing with trade policy and new trade issues, it worked towards further strengthening the capacity of ASEAN Member States to conduct FTA trade negotiations and promoting ASEAN economic integration.
Following the aforementioned modules, the final session summarized and assessed the outcomes of the workshop through wrap-up discussions in addition participant feedback. The four-day training workshop concluded on 11 April with the closing ceremony and awarding of certificates by Dr. Carolyn Gates and Dr. Edwini Kessie. Accustomed to planning and managing conferences, Lead Events PH’s accumulated years of experience give us the edge when it comes to organizing company seminars and conferences. From the sounds and set-up to the audio-visual production, Lead Events PH caters to your requests with impressive execution because at Lead Events PH, it is our mission to make your vision ours.